Marketing

Marketing
Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

In MonsoonSIM, Marketing is one of the core modules. In our model, marketing affects our retail sales.

MonsoonSIM supports multiple levels of complexity. Learners are encouraged to start with the basic module, called the Baseline model, and slowly progress to more advanced functionalities.

Here are some of what you will learn in the MonsoonSIM Marketing (Baseline) :

 * Concept of market analysis
 * Concept of Return on Investment on marketing
 * Concept of market segmentation

In MonsoonSIM, the Marketing module is related to the following department (modules)
Note: There is no pre-requisite to learning the MonsoonSIM Baseline concepts
 * Finance (PMN)
 * Retail (RTL)
 * Human Resources Management (HCM)

Baseline:

 * Marketing investment to improve your retail sales
 * To make a marketing investment, one must go through Purchasing department to make a request, called Purchase Requisition (PR)
 * There are 3 marketing media (vendors) available
 * Each media (vendor) will yield different R.O.I (Return On Investment)
 * Some media can be particularly good for certain product
 * Some media can be particularly good for certain area
 * The ROIs of the media is randomly determined the system upon session initialization
 * Learners are expected to observe the ROIs by observing the unit sold vs the marketing investment using the Business Intelligence explorer
 * Once you have discovered the ROI of the media, you should take advantage of such knowledge to boost your retail sales
 * The amount of marketing spending is on per virtual-day basis
 * Market Intelligence
 * There is a marketing report available for purchase
 * Each marketing report will give market insights on the retail sales market (collected from all other players). Examples
 * Market share for unit sold for Retail market
 * Market share for total sales for Retail market
 * Our sales compared to the market
 * Our unit sold compared to the market
 * Our prices compared to the market
 * Marketing spendings will be treated as expenses
 * Staff Index affects the effectiveness of our marketing. Hence, it is important to keep our staff index at 100% at all times.